How to Read Campaign Reports Correctly
What CPM, CPC, CTR, ROAS, and Frequency metrics actually mean. Which metric should you focus on and when?
Ad reports can look complex at first glance. But once you learn what each metric means and what to look for in different situations, you can optimize your campaigns much faster.
CPM (Cost Per Mille)
CPM is the amount you pay per 1,000 impressions. High CPM typically signals a narrow audience, a competitive season (November-December), or very high frequency. If your CPM is well above average, consider broadening your audience or changing your placements.
CTR (Click-Through Rate)
CTR shows what percentage of people who saw your ad actually clicked. A good CTR for feed ads is 1-2%. Below 0.5% indicates your creative is not resonating with the audience — it's time to change the creative.
CPC (Cost Per Click)
CPC = CPM / (CTR × 10). If low CTR and high CPM occur together, CPC can reach astronomical levels. Adsaify's dashboard automatically calculates CPC in campaign details and compares it to industry averages.
ROAS (Return on Ad Spend)
ROAS shows the revenue you earn for every $1 spent on ads. A ROAS of 3x means you're spending $1 and earning $3 in revenue. Target ROAS varies by industry:
Frequency
Frequency shows how many times the same person has seen your ad. Ideal frequency varies by campaign type:
Smart Alerts in Adsaify
Adsaify monitors these metrics 24/7 and sends automatic alerts when threshold values are exceeded. From Settings > Notifications, you can customize which metric triggers an alert at which threshold.