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ROAS calculator

ROAS shows how much revenue each unit of ad spend brings back. Enter your spend and the revenue that came from ads.

Your figures
Result
ROAS
–
As a percentage–
Revenue per 1 unit of spend–

The calculation runs in your browser; the values you enter are not sent anywhere.

Formula: ROAS = Revenue from ads ÷ Ad spend

How it is calculated

  1. Step 1

    Take two figures for the same period: ad spend and the revenue from those ads.

  2. Step 2

    Divide revenue by spend. Revenue of 10,000 on spend of 2,500 gives a ROAS of 4 (example).

  3. Step 3

    The result is usually written as "4x" or "400%"; both mean the same.

How to read the result

ROAS is not profit. Product cost, shipping and fees are not included; your break-even ROAS shows where profit starts.

The ROAS Meta reports includes only the sales the Pixel can measure.

ROAS swings over short periods; do not decide on a few days of data.

See your draft in a few minutes

Create an account, connect Meta and enter your address. If you do not like the draft, you do not publish; the first ad is free.

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Other free tools

1. Break-even ROAS calculatorBreak-even ROAS is the point where ads neither make nor lose money. Any ROAS above it is profit; any ROAS below it is a loss.2. CPM, CPC and CTR calculatorAll three metrics come from the same three figures: spend, impressions and clicks. Enter the values from your ad report.3. Ad budget calculatorA budget is worked out backwards from the goal: how many sales, messages or leads do you want per month, and what is the most you can pay for one?

Frequently Asked Questions

The most frequently asked questions about your industry and Adsaify solutions.

What is a good ROAS?
Avatar
There is no single right number; it depends on your margin. A high-margin product can profit at a low ROAS, and a low-margin product can lose money even at a high one. Find your own threshold with the break-even ROAS calculation.
What is the difference between ROAS and ROI?
Which ads have a ROAS?

Keep reading on this topic

Guide · 5 min read1. How to Read Ad Results: CPM, CTR, Cost per Result and ROAS

What CPM, CPC, CTR, cost per result and ROAS mean, when to judge an ad, and what to change first when it underperforms.

Read the guideGuide · 7 min read2. Meta Pixel and Conversion Tracking: How to Measure Sales

What Meta Pixel is, how to install it, which events to track, whether you need the Conversions API and how to check that it works.

Read the guideGuide · 8 min read3. Sales Ads Guide for Online Stores

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