Step-by-Step Guides from Adsaify Experts
Comprehensive guides prepared with real data to optimize your Meta ads, find your target audience correctly, and increase your ROAS.
All Guides — 12 articles
How to Start Advertising on Facebook and Instagram
Every step from a Facebook Page, an ad account and the Instagram connection to publishing a first ad, with common first-ad mistakes and setup in Adsaify.
Which Ad Type Should You Choose? Sales, Traffic, Message and Lead Ads
What sales, traffic, message, lead, app and awareness ads are for, and which one fits which business. A decision guide with examples.
Sales Ads Guide for Online Stores
Sales ads for online stores: what the site needs first, single-product and catalog ads, cart abandoners and creatives that work.
Ads for Service Businesses: Getting Customers by Message, Call and Form
Getting customers with message, call and lead form ads for clinics, restaurants, real estate offices, courses and salons, including ads without a website and local targeting.
How to Choose Your Ad Audience: Location, Age and Interests
How to set location, age, gender and interest targeting, when to go broad, and what happens when an audience is too narrow or too wide.
How Much Should You Spend on Ads? Daily Budget and Scaling
How to decide an ad budget, daily versus lifetime budgets, the learning phase, raising the budget and advertising with a small budget.
How to Write Ad Headlines and Copy
How to write headlines and primary text, why to use several versions, and which phrases get ads rejected, with store and service examples.
Ad Images and Videos: Sizes, Formats and Creating Them with AI
Ad image sizes, images versus video, structuring a video, using an existing Instagram post and creating creatives with AI.
How to Read Ad Results: CPM, CTR, Cost per Result and ROAS
What CPM, CPC, CTR, cost per result and ROAS mean, when to judge an ad, and what to change first when it underperforms.
Meta Pixel and Conversion Tracking: How to Measure Sales
What Meta Pixel is, how to install it, which events to track, whether you need the Conversions API and how to check that it works.
Why Are Ads Rejected? Rejections, Account Restrictions and Fixes
How ads are reviewed, why they are rejected, how to appeal, why ad accounts get restricted and how to keep an account secure.
Adsaify User Guide: AI Ad Setup, Automation and Tracking
Using Adsaify end to end: Meta connection, campaigns from a website, Quick Setup, the ad library, automation rules, result tracking and plans.