Having your Meta ad account suspended instantly stops your ongoing campaigns and can subject you to an appeal process lasting days. Proactive policy compliance dramatically reduces this risk.
What Is the Account Health Score?
Meta evaluates ad accounts with a health score (0-100). This score considers: the rate of rejected ads, policy violation history, and user feedback. A score below 60 increases the risk of account suspension. In Adsaify, you can see your real-time score and apply improvement recommendations under Integrations > Account Health.
Most Common Policy Violations
Health claims: Expressions like 'lose weight', 'cures disease' cannot be used without verificationMisleading pricing: Discounts that aren't actually appliedRestricted product categories: Alcohol, gambling, weapons, and pharmaceutical ads require special approvalExcessive image text: Text covering more than 20% of the image surfaceTargeting restrictions: Discriminatory targeting based on age, gender, religion, or ethnicity2025 Policy Updates
Critical updates Meta implemented in 2025:
AI-generated content must be disclosed (AI-generated content label)License documentation is now mandatory for financial services adsSocial proof statements ('1 million customers', '#1 brand') require a verifiable sourceAdsaify AI Copywriter has integrated these updates into its database; produced copy is automatically checked against 2025 policies.
Proactive Security Steps
Make two-factor authentication (2FA) mandatory for all account managersReview the list of people with access to the ad account monthlyTest new ad formats with small budgets firstFollow Meta's policy page monthly (or subscribe to Adsaify's policy update notifications)Analyze rejected ads; keep records to avoid repeating similar mistakesWhat to Do When Your Account Is Suspended?
Check 'Account Status' in the Adsaify panelFill out the appeal form in Meta Business ManagerAppeal responses arrive within 24-72 hoursIf the appeal is rejected, consider creating a new ad account under a different Meta Business ManagerYou can get guidance from the Adsaify support team throughout the process
