Sign up for free now and create your first Meta ad with AI in seconds!Discover your site's potential with a free ad analysis and start boosting your sales today!Get 2 AI Image Tokens and 1 Free Ad Analysis just for signing up. Don't miss out!
Sign up for free now and create your first Meta ad with AI in seconds!Discover your site's potential with a free ad analysis and start boosting your sales today!Get 2 AI Image Tokens and 1 Free Ad Analysis just for signing up. Don't miss out!
Adsaify
Back to Guides
Intermediate 6 min read Security

Meta Ad Account Security and Policy Compliance

Proactive methods to prevent ad account suspensions. Meta's 2025 policy updates and keeping your account health score high.

Having your Meta ad account suspended instantly stops your ongoing campaigns and can subject you to an appeal process lasting days. Proactive policy compliance dramatically reduces this risk.


What Is the Account Health Score?

Meta evaluates ad accounts with a health score (0-100). This score considers: the rate of rejected ads, policy violation history, and user feedback. A score below 60 increases the risk of account suspension. In Adsaify, you can see your real-time score and apply improvement recommendations under Integrations > Account Health.


Most Common Policy Violations

  • Health claims: Expressions like 'lose weight', 'cures disease' cannot be used without verification
  • Misleading pricing: Discounts that aren't actually applied
  • Restricted product categories: Alcohol, gambling, weapons, and pharmaceutical ads require special approval
  • Excessive image text: Text covering more than 20% of the image surface
  • Targeting restrictions: Discriminatory targeting based on age, gender, religion, or ethnicity

    • 2025 Policy Updates

    Critical updates Meta implemented in 2025:

  • AI-generated content must be disclosed (AI-generated content label)
  • License documentation is now mandatory for financial services ads
  • Social proof statements ('1 million customers', '#1 brand') require a verifiable source

    • Adsaify AI Copywriter has integrated these updates into its database; produced copy is automatically checked against 2025 policies.


    Proactive Security Steps

  • Make two-factor authentication (2FA) mandatory for all account managers
  • Review the list of people with access to the ad account monthly
  • Test new ad formats with small budgets first
  • Follow Meta's policy page monthly (or subscribe to Adsaify's policy update notifications)
  • Analyze rejected ads; keep records to avoid repeating similar mistakes

    • What to Do When Your Account Is Suspended?

  • Check 'Account Status' in the Adsaify panel
  • Fill out the appeal form in Meta Business Manager
  • Appeal responses arrive within 24-72 hours
  • If the appeal is rejected, consider creating a new ad account under a different Meta Business Manager
  • You can get guidance from the Adsaify support team throughout the process

    • Other Guides

    How to Find the Right Audience for Meta Ads?

    5 min read

    2026 Meta Ad Scaling Guide

    8 min read

    Creating High-Converting Video Ad Creatives

    6 min read