Send external traffic to your Amazon listing with Meta ads
Show your product to the right people on Instagram and Facebook and send them to your Amazon listing. Adsaify drafts the ad and you approve it.
skincareset Our Best-Selling Care Set
everydaysneakers Step Into Comfort
leatherwallet A Wallet Made to Last
silverring Handmade Sterling Silver Rings
Images are from the ready product ads in the Adsaify ad library. Amazon is a trademark of its owner; Adsaify is not affiliated with Amazon.
The ad for this job, in short
Ads inside Amazon reach only people already searching there; reaching people who are not yet searching takes traffic from outside.
- You cannot install your own Meta Pixel on Amazon pages, so a traffic ad to your listing or shop is used instead of a sales ad.
- You follow sales in the marketplace's own dashboard, and clicks and spend in Adsaify.
- If you also have your own website with the Pixel installed, you can run a sales ad to it.
Alternative: Sales ad · The product page on your website
The path from ad to sale
A sale happens in four steps. At each step a different metric tells you what works and what does not.
Your product is shown to the audience you chose on Instagram and Facebook.
An interested person presses the ad's button and lands on your product page.
Page speed, photos and price decide this step; it is the page's job, not the ad's.
On your own site the Pixel reports the sale to Meta. On a marketplace you follow sales in its dashboard.
Ad types you can use
Each ad type works towards a different result. Which one you choose depends on what you want people to do after the ad.
For getting purchases on your own site; Meta shows the ad to people likely to buy.
For stores with many products, showing items automatically from the catalog.
For bringing visitors to pages where you cannot install the Pixel, such as marketplaces.
For showing a well-liked Instagram post to more people.
How it is solved with Adsaify
Adsaify prepares the draft, you make the call, and the ad runs in your own Meta account.
- Step 1
Connect your Meta account
You approve on Meta's own screen and choose the Page, Instagram account and ad account to use. The ad runs in your own account.
- Step 2
Give your listing address
Enter your Amazon listing or shop address, or describe the product briefly. Adsaify drafts the audience, interests, headlines and ad copy.
- Step 3
Add or generate the product creative
Upload your own photo, or generate new ad images and short videos from a product photo with AI.
- Step 4
Review, publish and follow
Change the audience, copy and daily budget as you like. Nothing is published without your approval; you follow results on the Projects page.
See your draft in a few minutes
Create an account, connect Meta and enter your address. If you do not like the draft, you do not publish; the first ad is free.
Ready ads you can use as a guide
Examples from the ad library. Pressing Use creates a draft with the same ad type, audience, interests and copy; you add your own address and creative.
Videos generated with AI
Examples from our ready video templates. Pick one, add your product image and get your ad video in the same style.
Which metrics matter in the results?
The metrics you will meet once the ad is live, and what they mean.
- CPMCost per 1,000 impressions
- What you pay for the ad to be shown a thousand times. It varies with audience and competition.
- CTRClick-through rate
- The share of viewers who click. It shows whether the creative and copy attract interest.
- CPCCost per click
- The average amount paid for one click.
- Cost per resultThe cost of one result
- The cost of one message, lead, install or sale, depending on the ad type. This is the metric to watch.
- ROASReturn on ad spend
- Sales revenue from ads divided by ad spend. Measured only for sales ads, with the Pixel.
- FrequencyImpressions per person
- How many times one person saw the ad on average. As it rises, the audience starts to tire of the ad.
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Frequently Asked Questions
The most frequently asked questions about your industry and Adsaify solutions.
Keep reading on this topic
Sales ads for online stores: what the site needs first, single-product and catalog ads, cart abandoners and creatives that work.
Read the guideGuide · 7 min read2. Meta Pixel and Conversion Tracking: How to Measure SalesWhat Meta Pixel is, how to install it, which events to track, whether you need the Conversions API and how to check that it works.
Read the guideGuide · 5 min read3. How to Read Ad Results: CPM, CTR, Cost per Result and ROASWhat CPM, CPC, CTR, cost per result and ROAS mean, when to judge an ad, and what to change first when it underperforms.
Read the guide
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