Adsaify
Free tool

Ad budget calculator

A budget is worked out backwards from the goal: how many sales, messages or leads do you want per month, and what is the most you can pay for one?

Your figures
Result
Daily budget
–
Total for the period–
Expected results per day–

The calculation runs in your browser; the values you enter are not sent anywhere.

Formula: Monthly budget = Target results × Target cost per result · Daily budget = Monthly budget ÷ Days

How it is calculated

  1. Step 1

    Decide what a result is: a sale, a message, a lead or an app install.

  2. Step 2

    Set the most you can pay for one result. For a sale, this must not exceed the profit on the product.

  3. Step 3

    Multiply the two and divide by the number of days. 60 messages a month at 50 each comes to 3,000 a month and 100 a day (example).

How to read the result

You only learn the real cost per result once the ad is running; treat the first calculation as a starting point.

Meta may spend the daily budget a little differently from day to day; the weekly total does not exceed seven times the daily budget.

The ad budget is paid to Meta; the Adsaify plan fee is not part of this calculation.

See your draft in a few minutes

Create an account, connect Meta and enter your address. If you do not like the draft, you do not publish; the first ad is free.

Create a free accountSee pricing

Other free tools

1. ROAS calculatorROAS shows how much revenue each unit of ad spend brings back. Enter your spend and the revenue that came from ads.2. Break-even ROAS calculatorBreak-even ROAS is the point where ads neither make nor lose money. Any ROAS above it is profit; any ROAS below it is a loss.3. CPM, CPC and CTR calculatorAll three metrics come from the same three figures: spend, impressions and clicks. Enter the values from your ad report.

Frequently Asked Questions

The most frequently asked questions about your industry and Adsaify solutions.

What is the minimum budget for Instagram and Facebook ads?
Avatar
Meta applies a minimum that depends on your currency and ad type, and shows it during setup. There is no fixed price list; you set the daily budget.
Can you advertise with a small budget?
Does Adsaify suggest a budget?

Keep reading on this topic

Guide · 6 min read1. How Much Should You Spend on Ads? Daily Budget and Scaling

How to decide an ad budget, daily versus lifetime budgets, the learning phase, raising the budget and advertising with a small budget.

Read the guideGuide · 8 min read2. Which Ad Type Should You Choose? Sales, Traffic, Message and Lead Ads

What sales, traffic, message, lead, app and awareness ads are for, and which one fits which business. A decision guide with examples.

Read the guideGuide · 5 min read3. How to Read Ad Results: CPM, CTR, Cost per Result and ROAS

What CPM, CPC, CTR, cost per result and ROAS mean, when to judge an ad, and what to change first when it underperforms.

Read the guide