Boost a post or run an ad?
Both appear on Instagram with the "Sponsored" label. The Boost button is quick; an ad lets you choose the result, the audience and the copy. Adsaify publishes your existing post as an ad.
Sponsored
Sponsored
SponsoredWhat it does, in short
The Boost button is easy but offers few choices about who sees the ad and what it works towards, while Ads Manager is complex for a small business.
- Likes and comments stay on a boosted post; the same post is used when it is published as an ad.
- To advertise, the Instagram account must be a business account connected to a Facebook Page.
- Posts with music may not be publishable as ads because of the licence of the music used.
How it is solved with Adsaify
Adsaify prepares the draft, you make the call, and the ad runs in your own Meta account.
- Step 1
Connect your Meta account
You approve on Meta's own screen and choose the Page, Instagram account and ad account to use. The ad runs in your own account.
- Step 2
Select your post
Your Instagram posts are listed; you select the one to advertise.
- Step 3
Set the result and audience
Messages, profile visits or engagement? Adsaify suggests the audience; you can change age, location and interests.
- Step 4
Review, publish and follow
Change the audience, copy and daily budget as you like. Nothing is published without your approval; you follow results on the Projects page.
The difference between manual setup and Adsaify
The same ad can be set up either way. The difference is which jobs are left to you.
You need to learn the objectives, conversion locations and placements in Ads Manager.
You enter your website address or describe your business, and a draft is prepared.
You build the audience and the copy from scratch.
Audience, interests, headlines and copy arrive as suggestions.
You use separate design and video tools.
You generate with AI in the same place, or upload your own file.
You look for results across tables and make changes by hand.
Results are shown by ad type, and rules act on your behalf.
See your draft in a few minutes
Create an account, connect Meta and enter your address. If you do not like the draft, you do not publish; the first ad is free.
Ad types you can use
Each ad type works towards a different result. Which one you choose depends on what you want people to do after the ad.
For getting purchases on your own site; Meta shows the ad to people likely to buy.
For bringing visitors to pages where you cannot install the Pixel, such as marketplaces.
For talking directly with people who want a booking, a price or information.
For collecting details such as name and phone to call back later; no website needed.
For getting installs of your iOS or Android app.
For showing your brand to as many people as the budget allows.
Let AI create the image and the video
The examples below were generated with the ready prompts in Adsaify. You pick a prompt and add your own product photo; videos can also use a scene-by-scene storyboard.










Ready ads you can use as a guide
Examples from the ad library. Pressing Use creates a draft with the same ad type, audience, interests and copy; you add your own address and creative.




Which metrics matter in the results?
The metrics you will meet once the ad is live, and what they mean.
- CPMCost per 1,000 impressions
- What you pay for the ad to be shown a thousand times. It varies with audience and competition.
- CTRClick-through rate
- The share of viewers who click. It shows whether the creative and copy attract interest.
- CPCCost per click
- The average amount paid for one click.
- Cost per resultThe cost of one result
- The cost of one message, lead, install or sale, depending on the ad type. This is the metric to watch.
- ROASReturn on ad spend
- Sales revenue from ads divided by ad spend. Measured only for sales ads, with the Pixel.
- FrequencyImpressions per person
- How many times one person saw the ad on average. As it rises, the audience starts to tire of the ad.
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Frequently Asked Questions
The most frequently asked questions about your industry and Adsaify solutions.
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