How to Start Advertising on Facebook and Instagram
Every step from a Facebook Page, an ad account and the Instagram connection to publishing a first ad, with common first-ad mistakes and setup in Adsaify.
Advertising on Facebook and Instagram allows business owners to reach local clients and online shoppers across Meta platforms. Paid campaigns place offers directly into the feeds, stories, and reels of prospective customers.
Meta Ads Manager provides the targeting tools, budget controls, and creative formats needed to run ads. Following a clear setup process ensures marketing budgets are spent efficiently.
Which accounts do you need to run ads?
To run ads on Facebook and Instagram, an advertiser needs a personal Facebook profile, a Facebook Business Page, a Meta ad account, and optionally a connected professional Instagram account. Meta uses the personal profile solely to verify identity, while business assets, payments, and public ad campaigns operate through the Business Page and ad account.
How do you create a Facebook Page and an ad account?
An advertiser creates a Facebook Page and an ad account through the Meta Business Suite and Meta Business Account settings. The Facebook Page represents the public business profile on Facebook, whereas the Meta ad account holds payment details, campaign structures, and user permissions required to launch paid marketing campaigns across Meta platforms.
How do you connect an Instagram account for ads?
An advertiser connects an Instagram account for ads by linking an Instagram professional account to the Facebook Business Page through Instagram account settings or Meta Business Suite. This connection allows ad creatives to display the business Instagram handle, respond to comments, and direct interested prospects to an Instagram profile or Direct messaging thread.
What are the steps to publish a first ad?
To publish a first ad, an advertiser opens Meta Ads Manager, selects a campaign objective, configures audience targeting and budget at the ad set level, and uploads creative media with primary text at the ad level. Once all details pass validation, the advertiser clicks the green Publish button to submit the campaign.
What are the most common first-ad mistakes?
The most common first-ad mistakes include choosing the wrong campaign objective, targeting audiences that are too narrow, changing settings before Meta completes the initial learning phase, and running ads without clear tracking. These errors cause Meta delivery algorithms to underperform, which raises costs per result and wastes the advertiser's allocated marketing budget.
How do you set up a first ad with Adsaify?
To set up a first ad with Adsaify, an advertiser provides a website address or business description, reviews the generated campaign draft containing ad copy, audience interests, and budget suggestions, and confirms the setup to launch. Adsaify builds campaigns directly inside the user's connected Meta ad account after approval.
Frequently asked questions
Frequently asked questions about Meta advertising address budget minimums, review times, billing mechanics, and profile requirements. Reviewing these direct answers helps new business advertisers manage expenses, comply with platform policies, and evaluate their initial ad performance accurately before spending marketing funds.
How much daily budget is required on Meta?
Meta requires roughly one US dollar per day per ad set, though an example budget of five to twenty dollars daily provides clearer testing data.
How long does Meta take to review an ad?
Meta approves most ads within twenty-four hours before launching them.
Are ad costs included in Adsaify plans?
No, ad spend is paid directly to Meta, while Adsaify is billed separately on a Starter 25 dollars monthly or Pro 50 dollars monthly plan.
Can you run Instagram ads without an Instagram account?
Yes, Meta delivers Instagram ads using your Facebook Page name, though connecting an Instagram account lets users open your profile.